Five Guys Case Study Example | Topics and Well Written Essays - 1250 words - 1

Five Guys - Case Study Example The restaurant did not need to spend heavily for advertising the restaurant in order to gain more customers as the marketing of the restaurant was done through word of mouth. The satisfied customers were quite impressed by the way the food quality was maintained and the food itself made them market the product amongst their relatives which helped in increasing the number of customers. During 2002, the company decided to franchise their business with a plan of expanding at a very high rate of opening more than one thousand franchises towards the late 2011. The business even made a plan of making over one billion US dollars in sales. The plan was made along with the idea of maintaining the same quality of food and service in all the outlets they planned to start. Five Guys started operating as a restaurant and developed into chain of food business and the specialty of the business included French fries, hotdogs and hamburgers. The business is recognized as a fast casual dining business because of the quality service, food and rates they offer in their outlets. Casual fast dining is referred to those restaurants that offer high quality service and food but they do not offer full table service as regular restaurants. The ingredients used to produce food are of very high quality and their clean and tidy kitchen area is easily visible to the customers. The restaurant is renowned to offer an essence of the diners of the period of 50s along with the taste of homemade food of the same era. They have a restricted menu which allows them to focus on the quality of their specialty offering rather than diversifying their offerings and compromising the quality of their specialty items. The atmosphere and the food they are offering is such that they get the customer gets the comfort of sitting in an atmosphere of a dinning along with food that falls in the category of fast food, this technique of Five Guys is highly appreciated and attracts customers who are living in an